DO GOOD, HAVE GOOD: ANALYZING THE EFFECT OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR TOWARDS THE ENVIRONMENT IN DEVELOPING ECONOMY
DOI:
https://doi.org/10.52567/pjsr.v3i02.594Abstract
Green human resource management is vital to environmental efficiency and long-term organizational sustainability. It empowers the employees through green training and rewards and helps them to improve organizational citizenship behavior. The current study investigated the impact of green human resource management on organizational citizenship behavior towards the environment. The questionnaire was used as a data collection tool. The sample comprises managers of the banking sector in Pakistan. The data was analyzed using SmartPLS 4 software. The results found that all hypotheses supported green employee empowerment mediated the relationships between green training, green reward, green performance, and organizational citizenship behavior toward the environment. The current study provides numerous theoretical and practical implications for managers and practitioners working in the banking industry to improve organizational citizenship behavior toward the environment.
Keywords: green training, green reward, green performance management, green employee empowerment, organizational citizenship behavior toward environment, Pakistan.
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