IMPACT OF MALL PERSONALITY ON MALL PATRONAGE INTENTION IN DEVELOPING COUNTRY: MEDIATING ROLE OF SHOPPING VALUE

Authors

  • Atif Ali Gill Department of Business Administration, University of Sahiwal
  • Muhammad Usman Haider Technical Education & Vocational Training Authority, Sahiwal 
  • Shehzad Farrokh Technical Education & Vocational Training Authority, Sahiwal 

DOI:

https://doi.org/10.52567/pjsr.v5i02.1345

Abstract

The current study investigates the effect of mall personality on shopping value and mall patronage intention. After covid-19, the retail sector exerts more influence on environmental performance. The unit of analysis in the present study is individuals consisting of customers who use shopping malls. Three hundred questionnaires were distributed through convenience sampling, while 245 questionnaires were filled for further statistical analysis. The present study deploys a regression approach through a structural equation modelling technique using SmartPLS 4.0 version software. The results indicate that mall personality significantly influences mall patronage intention by mediating the impact of shopping value. The current study delivers numerous theoretical and practical contributions by extending the planned behaviour theory. The present study's findings suggested applicable guidelines for practitioners and policymakers in the retail sector to follow the mall patronage intention practices and improve the behaviour of mall customers.

Keywords: Mall personality, shopping value, mall patronage intention, theory of planned behaviour.

 

Author Biographies

  • Atif Ali Gill, Department of Business Administration, University of Sahiwal

    Faculty

  • Muhammad Usman Haider, Technical Education & Vocational Training Authority, Sahiwal 

    Principal, GTTC, CJ, 

  • Shehzad Farrokh, Technical Education & Vocational Training Authority, Sahiwal 

    Assistant Director

Additional Files

Published

2023-05-31

Issue

Vol. 5 No. 02 (2023): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2023 Atif Ali Gill, Muhammad Usman Haider, Shehzad Farrokh

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

How to Cite

[1]
“IMPACT OF MALL PERSONALITY ON MALL PATRONAGE INTENTION IN DEVELOPING COUNTRY: MEDIATING ROLE OF SHOPPING VALUE”, Pak. J, Soc. Sci., vol. 5, no. 02, pp. 1238–1246, May 2023, doi: 10.52567/pjsr.v5i02.1345.

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