EXAMINE THE IMPACT OF MARKETING, TECHNOLOGICAL INNOVATION, STORE IMAGE, AND CONSUMER VALUE ON WORD OF MOUTH IN PAKISTAN RETAIL SECTOR: MEDIATING ROLE OF CUSTOMER SATISFACTION. Pak. J, Soc. Sci. [Internet]. 2022 Jan. 18 [cited 2025 Jul. 27];3(3):629-37. Available from: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/595