EXPLORATORY FACTOR ANALYSIS OF INTERNAL RESOURCE BASED VIEW FOR NEW PRODUCT DEVELOPMENT PROCESS IN PAKISTAN’S MANUFACTURING SECTOR. Pakistan Journal of Social Research, [S. l.], v. 4, n. 2, p. 222–233, 2022. DOI: 10.52567/pjsr.v4i2.470. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/470. Acesso em: 26 sep. 2025.