EXPLORATORY FACTOR ANALYSIS OF INTERNAL RESOURCE BASED VIEW FOR NEW PRODUCT DEVELOPMENT PROCESS IN PAKISTAN’S MANUFACTURING SECTOR

Authors

  • Fozia Malik Department of Business Administration, Fatima Jinnah Women University, Rawalpindi  Pakistan
  • Sohail Kamran Department of Business Administration Fatima Jinnah Women University, Rawalpindi Pakistan
  •  Sania Sarfraz Department of Management Sciences National University of Modern Languages, Faisalabad. Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i2.470

Abstract

This study examines the elements that influence the internal resource based view of manufacturing enterprises in Pakistan, which is in line with the United Nations 2030 Sustainable Development Goals 9 and 12. The resources revealed in this study can be used as success factors in the development of new goods. Purposive sampling was used to collect data from a sample of 318 male and female employees working in the new product development process (NPDP) in various manufacturing organizations in Pakistan in order to meet the research objectives. A reliability test and an exploratory factor analysis were also used. Exploratory factor analysis yielded the identification of seven internal resources. Seven internal resources are subjected to a reliability test using Cronbach's Alpha, which meets the good reliability analysis criteria. RBV has rarely addressed the subject of resource identification in poor nations like Pakistan in prior studies, therefore this study will be useful for both industrialists and researchers in determining which resources are required for NPDP. In the future, the extracted dimensions of IRBV in this study can be used as independent variables in a theoretical framework, and their influence on the new product development process could be examined.

Key Words: Internal Resource Based View, Exploratory Factor Analysis, Reliability Analysis, Manufacturing Sector   

Author Biographies

  • Fozia Malik, Department of Business Administration, Fatima Jinnah Women University, Rawalpindi  Pakistan

    Assistant Professor

     

  • Sohail Kamran, Department of Business Administration Fatima Jinnah Women University, Rawalpindi Pakistan

    Assistant Professor

     

  •  Sania Sarfraz, Department of Management Sciences National University of Modern Languages, Faisalabad. Pakistan

    Assistant Professor

Additional Files

Published

2022-06-30

Issue

Vol. 4 No. 2 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Fozia Malik, Sohail Kamran,  Sania Sarfraz

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“EXPLORATORY FACTOR ANALYSIS OF INTERNAL RESOURCE BASED VIEW FOR NEW PRODUCT DEVELOPMENT PROCESS IN PAKISTAN’S MANUFACTURING SECTOR”, Pak. J, Soc. Sci., vol. 4, no. 2, pp. 222–233, Jun. 2022, doi: 10.52567/pjsr.v4i2.470.