BULLIED VICTIMS SPEND MORE: TENDENCY TOWARDS COMPULSIVE BUYING BEHAVIOR

Authors

  • Hina Rehman Department of Management Sciences ,NUML, Islamabad Pakistan
  • Syeda Farah Kazim SZABIST, Islamabad Pakistan
  • Hamza Tahir School of Management Sciences Quaid.i.Azam University, Islamabad Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i1.948

Abstract

This study investigated the effects of mediating variable of peer bullied victims between the promotional strategies and their buying behavior. This study undertaken the 105 school students who belonged to generation “Y” selected by convenience sampling technique. The result of the study signified that there was partial mediation of bullied victimized existed in between promotions mixes and compulsive buying behavior. The result helps the marketers to build the marketing environment such that it tends to effect the positive emotions of a consumer which is not only for one time purchase but tends to last for a long time and make the purchase decisions of the consumer ethical and satisfied.

Keyword: bullied victimized, promotional mixes, compulsive buying behavior, in store environment. 

Author Biographies

  • Hina Rehman, Department of Management Sciences ,NUML, Islamabad Pakistan

    Assistant Professor

  • Syeda Farah Kazim, SZABIST, Islamabad Pakistan

    MS Scholar

  • Hamza Tahir, School of Management Sciences Quaid.i.Azam University, Islamabad Pakistan

    M.Phil Scholar

Additional Files

Published

2022-03-31

Issue

Vol. 4 No. 1 (2022): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2022 Hina Rehman, Syeda Farah Kazim, Hamza Tahir

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

How to Cite

[1]
“BULLIED VICTIMS SPEND MORE: TENDENCY TOWARDS COMPULSIVE BUYING BEHAVIOR”, Pak. J, Soc. Sci., vol. 4, no. 1, pp. 820–828, Mar. 2022, doi: 10.52567/pjsr.v4i1.948.