ASSESSING THE IMPACTS OF SOCIAL NETWORKING SITES AMONG PAKISTANI YOUTH

Authors

  • Hira Ahmad Farrah Department of Sociology, University of Agriculture, Faisalabad
  • Muhammad Tahir Karakoram International University Diamer Campus Chilas
  • Shuja-ur- Rehman Karakoram International University, Diamer Campus Chilas

DOI:

https://doi.org/10.52567/pjsr.v3i4.295

Abstract

Social media has become a strong agent of socialization in contemporary era among youth throughout the world. It has been observed that social media is used as an influential tool for framing opinion formation in social activism and connect people together. In this study, 180 students of two universities of Faisalabad district have been included by using multistage sampling technique. It has been designed to assess the impact of social networking websites on the youth. Use of social media in Pakistan is steadily increasing and it is imperative to assess and analyze behavioral, social and economic effects it produces on the younger population. It also enables to determine the benefits, or otherwise, of the indulgence in the social networks. Three hypotheses were developed while univariate and bi-variate analysis have been performed. It is concluded that younger students compared to mature one, are more attentive towards their studies. The realistic approach towards career/life is directly related to the higher level of education, and also to higher income/earning of the subjects.

Keywords: Youth, Social networking sites (SNS), Unrealistic approach, Lack of attentiveness,

Author Biographies

  • Hira Ahmad Farrah, Department of Sociology, University of Agriculture, Faisalabad

    Research Scholar

  • Muhammad Tahir, Karakoram International University Diamer Campus Chilas

    Lecturer 

  • Shuja-ur- Rehman, Karakoram International University, Diamer Campus Chilas

    Assistant Professor

Additional Files

Published

2021-12-31

Issue

Vol. 3 No. 4 (2021): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2022 Hira Ahmad Farrah, Muhammad Tahir, Shuja-ur- Rehman

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“ASSESSING THE IMPACTS OF SOCIAL NETWORKING SITES AMONG PAKISTANI YOUTH”, Pak. J, Soc. Sci., vol. 3, no. 4, pp. 272–280, Dec. 2021, doi: 10.52567/pjsr.v3i4.295.