MOTIVATIONAL FACTORS AFFECTING RURAL WOMEN TO START-UP NEW VENTURE IN LIVESTOCK SECTOR

Authors

  • Norina Jabeen Department of Rural Sociology, University of Agriculture Faisalabad
  • Ashfaq Ahmad Maan Department of Rural Sociology, University of Agriculture Faisalabad  
  • Izhar Ahmad Khan Department of Rural Sociology, University of Agriculture Faisalabad

DOI:

https://doi.org/10.52567/pjsr.v3i4.290

Abstract

Entrepreneurship is an engine for the economic growth of any country. Now rural people are focusing more on livestock and value-added products as compared to conventional crops. In Pakistan, livestock is a source of security and opportunity for employment and net cash for rural women. This study investigates the motivational factors affecting rural women to start up new ventures in the livestock sector. In this study, the triangulation approach was used for data collection. A multi-stage sampling technique was used for the collection of quantitative data from three districts of Punjab Pakistan through a structured interview schedule. A total of 396 women respondents were selected by using a simple random sampling technique. Study results revealed that women entrepreneurs faced many hurdles such as lack of training, credit, access to resources, freedom of mobility, and lack of decision-making power. Bivariate analysis showed that age, education, income, family support, livestock management training, micro-credit, participation in decision-making played a key role in women’s entrepreneurship. Adequate training must be given to women entrepreneurs at the farm level, and guidance at all stages can be effective ways to cope with the problems of women entrepreneurs that hinder success in entrepreneurship.

Keywords: Women, livestock, Entrepreneurship, startup venture, Punjab, Pakistan

Author Biographies

  • Norina Jabeen, Department of Rural Sociology, University of Agriculture Faisalabad

    PhD Scholar

  • Ashfaq Ahmad Maan, Department of Rural Sociology, University of Agriculture Faisalabad  

    Professor

  • Izhar Ahmad Khan, Department of Rural Sociology, University of Agriculture Faisalabad

    Associate professor

Additional Files

Published

2021-12-31

Issue

Vol. 3 No. 4 (2021): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2022 Norina Jabeen, Ashfaq Ahmad Maan, Izhar Ahmad Khan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“MOTIVATIONAL FACTORS AFFECTING RURAL WOMEN TO START-UP NEW VENTURE IN LIVESTOCK SECTOR”, Pak. J, Soc. Sci., vol. 3, no. 4, pp. 241–248, Dec. 2021, doi: 10.52567/pjsr.v3i4.290.