A SOCIOLOGICAL ANALYSIS OF THE IMPACT OF MODERN MEDIA ON FAMILY FUNCTIONS IN PUNJAB, PAKISTAN

Authors

  • Ghulam Ghaus Department of Rural Sociology, University of Agriculture Faisalabad
  • Ashfaq Ahmad Maan Department of Rural Sociology, University of Agriculture, Faisalabad
  • Izhar Ahmad Khan Department of Rural Sociology, University of Agriculture, Faisalabad

DOI:

https://doi.org/10.52567/pjsr.v3i3.254

Abstract

The family is a particularly an important institution and the basic building block of any society, which performs the important functions of socializing the young and meet the emotional needs of their members. A stable family supports the social order and economic stability. Over the time, series of changes have been introduced in the functions of the family. Many internal and external forces have taken action against the family, producing a fundamental change in family functions. Therefore, the current study helps to evaluate the effects of modern media on family function in the Punjab, Pakistan. This research is based on a quantitative methodology. A sample of 672 respondents was selected from three selected districts namely Sheikhupura, Chakwal and Khanewal of Punjab province. Multistage sampling technique was used for data collection. The data was collected with the help of a well-structured interview schedule. The findings obtained from collected data revealed that modern media has negative effects for family functions by decreasing the intensity and duration of interaction among family members. Modern media has also affected family gatherings, and play a vital role in breaking old family traditions and change the socializing patterns, norms and values of society.

Keywords: Modern media, Family functions, Implication, Social isolation, Socialization.

Author Biographies

  • Ghulam Ghaus, Department of Rural Sociology, University of Agriculture Faisalabad

    Ph.D. Scholar

     

  • Ashfaq Ahmad Maan, Department of Rural Sociology, University of Agriculture, Faisalabad

    Professor (Rtd.)

     

  • Izhar Ahmad Khan, Department of Rural Sociology, University of Agriculture, Faisalabad

    Associate Professor

     

Additional Files

Published

2021-09-30

Issue

Vol. 3 No. 3 (2021): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2022 Ghulam Ghaus, Ashfaq Ahmad Maan, Izhar Ahmad Khan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“A SOCIOLOGICAL ANALYSIS OF THE IMPACT OF MODERN MEDIA ON FAMILY FUNCTIONS IN PUNJAB, PAKISTAN”, Pak. J, Soc. Sci., vol. 3, no. 3, pp. 321–329, Sep. 2021, doi: 10.52567/pjsr.v3i3.254.