YOU`RE JUST BEAUTIFUL! ANALYZING MEDIATED COUNTER STEREOTYPES IN SPORTS FEMVERTISING AND BRAND PURCHASING OF MALES OF LAHORE. Pak. J, Soc. Sci. [Internet]. 2022 Sep. 30 [cited 2026 Mar. 5];4(2):1294-301. Available from: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/962