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IMPACT OF BRAND EXPERIENCE, SELF BRAND CONNECTION ON BRAND LOYALTY: MEDIATING EFFECT OF MOBILE APP ENGAGEMENT. Pak. J, Soc. Sci. [Internet]. 2022 Dec. 5 [cited 2025 Dec. 7];4(04):226-35. Available from: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/806