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“EXAMINE THE IMPACT OF MARKETING, TECHNOLOGICAL INNOVATION, STORE IMAGE, AND CONSUMER VALUE ON WORD OF MOUTH IN PAKISTAN RETAIL SECTOR: MEDIATING ROLE OF CUSTOMER SATISFACTION”, Pak. J, Soc. Sci., vol. 3, no. 3, pp. 629–637, Jan. 2022, doi: 10.52567/pjsr.v3i3.595.