YOU`RE JUST BEAUTIFUL! ANALYZING MEDIATED COUNTER STEREOTYPES IN SPORTS FEMVERTISING AND BRAND PURCHASING OF MALES OF LAHORE. Pakistan Journal of Social Research, [S. l.], v. 4, n. 2, p. 1294–1301, 2022. DOI: 10.52567/pjsr.v4i2.962. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/962. Acesso em: 26 sep. 2025.