THE NEXUS BETWEEN DIGITAL MARKETING AND CONSUMER PURCHASE INTENTION OF APPAREL ITEMS – A MULTI-REGRESSION APPROACH. Pakistan Journal of Social Research, [S. l.], v. 4, n. 1, p. 678–687, 2022. DOI: 10.52567/pjsr.v4i1.934. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/934. Acesso em: 5 aug. 2025.