VIRTUAL REALITY AS A MARKETING TOOL TO DRIVE CONSUMER DECISION-MAKING. Pakistan Journal of Social Research, [S. l.], v. 4, n. 1, p. 664–677, 2022. DOI: 10.52567/pjsr.v4i1.933. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/933. Acesso em: 5 aug. 2025.