THE RISE OF HALLYU: A STUDY ON THE CONSUMPTION OF KOREAN CONTENT IN PAKISTAN DURING COVID 19 PANDEMIC. Pakistan Journal of Social Research, [S. l.], v. 4, n. 1, p. 521–532, 2022. DOI: 10.52567/pjsr.v4i1.676. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/676. Acesso em: 5 aug. 2025.