DOES INNOVATION DETERMINE THE OPERATIONAL AND FINANCIAL PERFORMANCE? EVIDENCE FROM BANKING SECTOR OF PAKISTAN. Pakistan Journal of Social Research, [S. l.], v. 5, n. 01, p. 203–209, 2023. DOI: 10.52567/pjsr.v5i01.1039. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/1039. Acesso em: 27 jul. 2025.