IMPACT OF BRAND EXPERIENCE, SELF BRAND CONNECTION ON BRAND LOYALTY: MEDIATING EFFECT OF MOBILE APP ENGAGEMENT. Pakistan Journal of Social Research, [S. l.], v. 4, n. 04, p. 226–235, 2022. DOI: 10.52567/pjsr.v4i04.806. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/806. Acesso em: 7 dec. 2025.