IMPACT OF NEW PRODUCT KNOWLEDGE AND PROMOTIONAL SIGNAGE ON CONSUMERS’ IMPULSE BUYING INTENTION AND BEHAVIOUR: A MEDIATED MODEL. Pakistan Journal of Social Research, [S. l.], v. 4, n. 03, p. 121–131, 2022. DOI: 10.52567/pjsr.v4i03.693. Disponível em: https://ojs.pjsr.com.pk/index.php/PJSR/article/view/693. Acesso em: 19 jun. 2025.