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2022. EXAMINE THE IMPACT OF MARKETING, TECHNOLOGICAL INNOVATION, STORE IMAGE, AND CONSUMER VALUE ON WORD OF MOUTH IN PAKISTAN RETAIL SECTOR: MEDIATING ROLE OF CUSTOMER SATISFACTION. Pakistan Journal of Social Research. 3, 3 (Jan. 2022), 629–637. DOI:https://doi.org/10.52567/pjsr.v3i3.595.