MUSIC AND TRANS CULTURALISM: ANALYZING THE ROLE OF COKE STUDIO MUSIC IN PAKISTAN

Authors

  • Sobia Abid Department of Film and Broadcasting, School of Media & Communication Studies, University of the Punjab, Lahore Pakistan
  • Muhammad Zahid Bilal Department of Media & Communication Studies, University of Okara Pakistan
  • Aleena Begum Centre for Media and Communication Studies, University of Gujrat Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i03.972

Abstract

This research study assesses the significance of music as a cultural component of society. Coke Studio in Pakistan is producing and releases music that has traditional and modern appeals for people of all ages. The study implies the theory of cultivation and musical communication as a conceptual framework to analyze the role of Coke Studio Music in trans-culturalism. The methodology of research is based on data collection through a cross-sectional survey employing a structured questionnaire. Data from the university students was collected through random sampling technique. The results show that Coke Studio is introducing genres with ancient roots. It is presenting classical and historic traditions through a transfusion of modern elements which is appealing to youth. Respondents are said to believe that Coke Studio is producing new sounds and enriching Pakistani traditional music by merging it with modern music, including eastern classical, Folk, Qawwalii, Bhangra, Sufi, contemporary Hip Pop, Rock and Pop music.

Keywords: Music, Cultural Component, Trans Culturalism, Transfusion, Coke Studio  

Author Biographies

  • Sobia Abid, Department of Film and Broadcasting, School of Media & Communication Studies, University of the Punjab, Lahore Pakistan

    Assistant Professor

     

  • Muhammad Zahid Bilal, Department of Media & Communication Studies, University of Okara Pakistan

    Assistant Professor

Additional Files

Published

2022-11-30

Issue

Vol. 4 No. 03 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Sobia Abid, Muhammad Zahid Bilal, Aleena Begum

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“MUSIC AND TRANS CULTURALISM: ANALYZING THE ROLE OF COKE STUDIO MUSIC IN PAKISTAN”, Pak. J, Soc. Sci., vol. 4, no. 03, pp. 933–943, Nov. 2022, doi: 10.52567/pjsr.v4i03.972.