CONSUMPTION PATTERNS AND PERCEIVED USEFULNESS OF MHEALTH APPS AMONG YOUTH

Authors

  • Shabana Asgher Mass Communication, Lahore College for Women University  Pakistan
  • Faiza Latif Public Relations and Advertising Department, SCS, University of the Punjab, Lahore, Pakistan
  • Dur-e- Ajam Department of Mass Communication, Lahore College for Women University, Lahore, Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i2.963

Abstract

The rapid advancement in new Information Communication Technologies (ICTs) has transformed the ways people take care of their health. The significant role of new media in health-related behaviors at both macro and micro levels is a recognized fact. mHealth apps are amongst the advancements which are benefiting human health at an individual level. This increased usage of mHA led the researchers to explore the ways youth consumes these Apps and the benefits they perceive to attain for their physical and psychological health. The data on consumption patterns and perceived usefulness were measured on a five-point Likert scale. The finding of the study suggested that most of the users reported having one to three health apps on their mobile phones on average and found them useful to get both PHI (Prevent Health Information) and CHI (Curative Health Information). The study concluded that these apps were creating awareness among youth and benefiting them by gratifying both their physical as well as their psychological health related needs.

Keywords:  mHealth apps, Youth, Perceived Usefulness.

Author Biographies

  • Shabana Asgher, Mass Communication, Lahore College for Women University  Pakistan

    Assistant Professor

  • Faiza Latif, Public Relations and Advertising Department, SCS, University of the Punjab, Lahore, Pakistan

    Associate Professor

  • Dur-e- Ajam, Department of Mass Communication, Lahore College for Women University, Lahore, Pakistan

    Assistant Professor /Ph D Scholar

Additional Files

Published

2022-09-30

Issue

Vol. 4 No. 2 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Shabana Asgher, Faiza Latif, Dur-e- Ajam

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

How to Cite

[1]
“CONSUMPTION PATTERNS AND PERCEIVED USEFULNESS OF MHEALTH APPS AMONG YOUTH”, Pak. J, Soc. Sci., vol. 4, no. 2, pp. 1302–1311, Sep. 2022, doi: 10.52567/pjsr.v4i2.963.