MOTIVATIONS BEHIND BINGE-WATCHING AMONG YOUTH AND THE GRATIFICATIONS ACHIEVED

Authors

  • Muhammad Ahsan Bhatti Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan
  • Rania Khalid Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan
  • Aqsa Khalid Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i03.753

Abstract

Binge-watching is a new concept which saw its rise from 2013 onwards, it became one of the significant ways especially for youth to spend free time. It has become one of the popular ways especially for youth to spend free time. Present study attempts to explore the motivations behind binge-watching among youth and the gratification achieve by that. Uses and Gratification Theory, is used to provide theoretical framework. The current theory explains that people use media to satisfy their desires. Bing watching has many effects, the main argument refers to swift gratification and desires related to entertainment, engagement, and relaxation. Survey method was used with purposive sampling technique. Total 110 respondents filled the survey. Findings illustrates that motivation behind binge-watching is the need of learning. Youth indulge in this behavior to feel connected and to fulfil curiosity, moreover youth find binge-watching a good viewing pattern as it relieves their stress. According to the findings binge-watching have positive effects.

Keywords: Binge-Watching, Stress, Curiosity, Traditional media, Netflix.

Author Biographies

  • Muhammad Ahsan Bhatti, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan

    Assistant Professor

  • Rania Khalid, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan

    MPhil Research Scholar 

     

  • Aqsa Khalid, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan

    MPhil Research Scholar 

Additional Files

Published

2022-09-30

Issue

Vol. 4 No. 03 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Muhammad Ahsan Bhatti, Rania Khalid, Aqsa Khalid

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

How to Cite

[1]
“MOTIVATIONS BEHIND BINGE-WATCHING AMONG YOUTH AND THE GRATIFICATIONS ACHIEVED”, Pak. J, Soc. Sci., vol. 4, no. 03, pp. 642–651, Sep. 2022, doi: 10.52567/pjsr.v4i03.753.