POPULAR CHILDREN'S TV PROGRAMS IN PAKISTAN

Authors

  • Huma Khan Department of English, Govt Sadiq College Women University Bahawalpur Pakistan
  • Majid Ul Ghafar Department of Communication and Media Studies, Hazara University Pakistan
  • Ayesha Sajid Durrani Department of English, GSCWU, Bahawalpur Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i03.728

Abstract

TV is one of the most powerful mediums of communication. It broadcast information, entertainment and education via audio video. People around the globe use TV for different purposes. However, as an entertainment medium TV is considered the most powerful tool. Children of different age groups watch children TV programs to get themselves entertained. Present research study based on survey technique to investigate different popular children TV programs and their popularity among the children. Population for present research study was students studying in the different educational institutions of Pakistan. The purposive sampling technique was used. The sample size for this research study was 500 children studying in the different educational institutions having different age groups like 3-6, 6 -12 and 13-19. The data was collected from the selected sample through close ended questionnaire for convenient. The collected data was analyzed statistical software to make inferences. Media effect theory Uses and Gratification approach is most relevant media effects theory which was very much relevant with this research work. The exclusive analysis of the data reveals that overall majority of the respondents i.e., children prefer to watch children TV programs 2 to 6 hours a day. The empirical analysis of the data also reveals that Pakistani children prefer to watch Doramon, Jann, Oggy and Cockroaches, Tom & Jerry, Bugs Bunny, Ben 10, Barbie, Chotta Bheem, Moto Patlo and Mr Bean. The empirical analysis also reveals that children watch these programs for the purpose of entertainment and information.

Keywords: Children, TV Channels, Children TV Programs, Popularity, Duration, Entertainment

Author Biographies

  • Huma Khan, Department of English, Govt Sadiq College Women University Bahawalpur Pakistan

    Assistant Professor (Visiting)

  • Majid Ul Ghafar, Department of Communication and Media Studies, Hazara University Pakistan

    Assistant Professor

     

  • Ayesha Sajid Durrani, Department of English, GSCWU, Bahawalpur Pakistan

    Lecturer

     

Additional Files

Published

2022-09-30

Issue

Vol. 4 No. 03 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Huma Khan, Majid Ul Ghafar, Ayesha Sajid Durrani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“POPULAR CHILDREN’S TV PROGRAMS IN PAKISTAN”, Pak. J, Soc. Sci., vol. 4, no. 03, pp. 386–396, Sep. 2022, doi: 10.52567/pjsr.v4i03.728.