FACTORS DETERMINING THE PREFERENCE OF PARENTS REGARDING ADMISSION OF THEIR CHILDREN IN PRIVATE SCHOOLS: A CASE OF DISTRICT VEHARI

Authors

  • Mahnaz Muhammad Ali Department of Economics, The Islamia University of Bahawalpur, Pakistan
  • Ayesha Umar Department of Economics, The Islamia University of Bahawalpur, Pakistan
  • Ahmad Khan Department of Education, University of Agriculture Faisalabad Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i03.719

Abstract

Private schools, especially low-cost private school has gained popularity among parents as a choice of schooling for their children. This study explores why private schools are preferred over the public schools and what factors come under consideration by parents, while opting school for their children? For this, a cross-sectional data is collected from parents/guardians of high enrolment private schools (The City School, Tabindah Model High School, The Educators school and The Spirit School) of Vehari District through multistage sampling. A total 108 responses are collected through structured questionnaire and based on the descriptive analysis results indicate school selection process is based on supply side and demand side determinants.  Results reveal that religious education is one the most important demand side factor. Parents also prefer private schools because of psychological stigmas like superiority complex associated with private schools. Private schools enjoy good reputation due to modern curriculum, quality education, hands-on positive learning experience and better infrastructure facilities. Furthermore, employees’ children enrolment, uninterrupted energy supply, better marketing strategies and rewards systems improves the private school’s brand image which leads to more enrolment.

Keywords: Private School, Public School, Education, Multistage Sampling, Descriptive Analysis

Author Biographies

  • Mahnaz Muhammad Ali, Department of Economics, The Islamia University of Bahawalpur, Pakistan

    Assistant Professor

     

  • Ayesha Umar, Department of Economics, The Islamia University of Bahawalpur, Pakistan

    Lecturer

  • Ahmad Khan, Department of Education, University of Agriculture Faisalabad Pakistan

    M. Phil Scholar

Published

2022-09-30

Issue

Vol. 4 No. 03 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Mahnaz Muhammad Ali, Ayesha Umar, Ahmad Khan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

How to Cite

[1]
“FACTORS DETERMINING THE PREFERENCE OF PARENTS REGARDING ADMISSION OF THEIR CHILDREN IN PRIVATE SCHOOLS: A CASE OF DISTRICT VEHARI”, Pak. J, Soc. Sci., vol. 4, no. 03, pp. 326–334, Sep. 2022, doi: 10.52567/pjsr.v4i03.719.