RANKING OF IMRAN KHAN’S POPULARITY IN PAKISTAN’S MEDIA

Authors

  • Hayam Qayyoum Department of Media Studies, Bahria University, Islamabad, Pakistan
  • Qurat ul Ain Malik Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.

DOI:

https://doi.org/10.52567/pjsr.v4i03.698

Abstract

This study analyzed Imran Khan as the populist leader’s ranking in Pakistan’s media prior to and after becoming Prime Minister of Pakistan. The election was held in 2018, and Imran Khan was considered the most popular leader among the people of Pakistan. The content analysis of four mainstream English Newspapers (Express Tribune, DAWN, The News International, and The Nation) was carried out. The total number of news stories framed in four newspapers was 1158 (N=1158). The study aimed to analyze the ranking of the popularity frames of Imran Khan in newspapers. For this purpose, popularity frame's categories were operationalized into five themes, Personality, People’s Leader, The Savior, Poise Reformer, and Crisis Manager. These were further divided into ten subthemes with negative and positive connotations attached. The findings revealed that the hypothesis, “ranking of Imran Khan’s popularity prior to election in 2018 is higher than after election in Newspaper of Pakistan,” is not supported, i.e., Spearman correlation rs (ρ) =.125 and value of p=.568, that is not significant at level 0.05.

Keywords: Crisis Manager, People’s Leader Personality, Populist, Poise Reformer, The Savior

Author Biographies

  • Hayam Qayyoum, Department of Media Studies, Bahria University, Islamabad, Pakistan

    Assistant Professor

  • Qurat ul Ain Malik, Department of Media and Communication Studies, International Islamic University, Islamabad, Pakistan.

    Assistant Professor

     

Additional Files

Published

2022-09-30

Issue

Vol. 4 No. 03 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Hayam Qayyoum, Qurat ul Ain Malik

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“RANKING OF IMRAN KHAN’S POPULARITY IN PAKISTAN’S MEDIA”, Pak. J, Soc. Sci., vol. 4, no. 03, pp. 152–160, Sep. 2022, doi: 10.52567/pjsr.v4i03.698.