THE EMERGENCE OF NEUROCAPITALISM IN THE POST PANDEMIC WORLD
DOI:
https://doi.org/10.52567/pjsr.v4i03.680Abstract
This paper aims to present a holistic view of neurocapitalism in the post pandemic world: the understanding that how capitalism has transformed with the structure of economy and has reached to a new evolutionary form of neurocapitalism. This is how the modern technology is connected with the structure of capitalism. This paper is the result of analysis based on multiple studies reviewed by researcher in economics, psychology and sociology. Furthermore, this research demonstrates that how cognitive decision-making affecting profit and capital creation is shaped by the non-localized, simultaneous and intensely hi-tech connected economic activity. In short author of this paper conclude that neurocapitalism is nothing but creating capitalistic advantage by the consumption of human brain activity at the speed of light.
Keywords: Capitalism, Emergence, Neurocapitalism, Phases of Capitalism, Technology and Neurocapitalism, Cognitive Decision Making’s
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