EFFECTS OF WOMEN’S VIOLENCE BASED CONTENT OF FACEBOOK: AN EXPLORATORY STUDY OF BELIEFS AND PERCEPTIONS OF WOMEN
DOI:
https://doi.org/10.52567/pjsr.v4i1.655Abstract
Social media are interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression, and Facebook is the most frequently used platform in the branches of social media. Facebook imparts liberty to post any sort of content and escalating violence-based contents to be a controversy today. It has changed the patterns of viewing as the effects of violent-based content have become a dispute. The purpose of the study is how Facebook is building a perception of women about violence-based content and the real world. A qualitative research methodology is opted to study the issue. Focus group discussions as a research method are in this study. The research has adopted a purposive sampling technique. Five focus groups consisting of 6 members each were conducted. This research has focused on the beliefs and perceptions regarding the effects of women’s violence-based content on social media. The study concludes that violent-based content is creating fear, mistrust, insecurity, and distress among women. The results are related to being identical to the cultivation theory as social media has been used by people to spread violence and negativity without any authenticity.
Keywords: Violence based content, Facebook, Beliefs, Perceptions of women.
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