EFFECT OF CAPTIONS ON THE INTERPRETATION OF NON-VERBAL ATTITUDES SHOWN IN IMAGES

Authors

  • Aamir Mehmood Bajwa Department of Mass Communication Lahore Garrison University, Pakistan
  • Ayesha Mirza Department of Mass Communication Comsats University Lahore
  • Zaeem Yasin Department of Mass Communication Lahore College for Women University Lahore

DOI:

https://doi.org/10.52567/pjsr.v4i2.614

Abstract

An image illustrating an emotional condition may be interpreted differently depending on the perception of the viewer. In such conditions, image captions offer a solution to get the focus of viewer confined to one point. Drawing upon the hypothesis that images without captions have a different capacity to effect the audience than the Images with given captions, the paper intends to measure the impact of verbal information (captions) on the perception of nonverbal communication (images) by following a posttest-only experimental design. Responses of two groups (n=50) exposed to stimulus material of images with captions (M= 98.88, SD= 6.89), and without captions (M= 55.92, SD= 3.55) are measured through a questionnaire developed on 7 points semantic differential scale. There was a statistically significant difference between two groups [t(35.871)= -27.707, p=.000] with a large magnitude effect as [ Eta-sq= 0.941] that confirmed the hypothesis.

Keywords: Captions, Verbal Communication, Non- verbal; Communication

Author Biographies

  • Aamir Mehmood Bajwa, Department of Mass Communication Lahore Garrison University, Pakistan

    Assistant Professor

     

  • Ayesha Mirza, Department of Mass Communication Comsats University Lahore

    Assistant Professor

     

  • Zaeem Yasin, Department of Mass Communication Lahore College for Women University Lahore

    Assistant Professor

Additional Files

Published

2022-06-30

Issue

Vol. 4 No. 2 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Aamir Mehmood Bajwa, Ayesha Mirza, Zaeem Yasin

Creative Commons License

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How to Cite

[1]
“EFFECT OF CAPTIONS ON THE INTERPRETATION OF NON-VERBAL ATTITUDES SHOWN IN IMAGES”, Pak. J, Soc. Sci., vol. 4, no. 2, pp. 1193–1200, Jun. 2022, doi: 10.52567/pjsr.v4i2.614.