OTHERNESS VS. UBUNTU: A POSITIVE DISCOURSE ANALYSIS OF SPEECHES OF NELSON MANDELA
DOI:
https://doi.org/10.52567/pjsr.v4i2.498Abstract
Keeping in view that discourse is a tool to construct, reconstruct, challenge and deconstruct the ideologies, and is, thus, capable of bringing socio-political changes, the present study, qualitative and descriptive in nature, intends to conduct Positive Discourse Analysis on the inauguration speeches of Nelson Mandela, the first Black president of South Africa. Taking Van Dijk’s Ideological Square as a point of departure, we have explored that Mandela used different strategies i.e. inclusive use of pronouns, positive portrayal of opponents and skillful choice of positive lexical items to challenge the Western ideology of Otherness in the country to incorporate the African philosophy of Ubuntu in his discourse to persuade his multiple layered audience to work in collaboration to attain the goal of social cohesion. The study concludes that Mandela used discourse strategically to bridge the chasm between different races of South Africa and successfully preached the lofty principles of Ubuntu, thus, emerged on the local as well as the global socio-political scene as an icon of humanity, justice and peace.
Key Words: Otherness, Ubuntu, White Supremacy, Apartheid, Positive Discourse Analysis, Ideological Square.
Additional Files
Published
Issue
Section
License
Copyright (c) 2022 Nighat Khurshid, Fauzia Janjua
This work is licensed under a Creative Commons Attribution 4.0 International License.
Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
