DETERMINING FACTORS OF HOUSEHOLD WILLINGNESS TO PAY FOR DRINKING WATER SERVICES

Authors

  • Rabia Zafar Institute of Agricultural and Resource Economics University of Agriculture, Faisalabad, Pakistan
  • Asghar Ali Institute of Agricultural and Resource Economics University of Agriculture, Faisalabad, Pakistan
  • Muhammad Maleeq-Ul-Islam Zafar Institute of Business Management Sciences University of Agriculture, Faisalabad, Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i2.474

Abstract

Determinants of Willingness to Pay (WTP) for drinking water facilities help a lot in identifying price concerns and appropriate strategies for the facilities of drinking water to the households. The current study investigates the key determining factors of WTP for drinking water services and presents a logical setup that explains the significance of WTP determinants. We applied Contingent Valuation Approach (CVA) and analyzed the results through multinomial logistic regression. Findings disclosed that the income, education of the household head, highest education in the family, family size and residential area of the household significantly influence the WTP. It is suggested that education and awareness about water quality have to be disseminated among the households to increase their WTP for the drinking water services. The government should boost the income-generating programs to improve the financial status of the households to enhance their willingness to pay and purchasing power.

Keywords: Drinking water, Contingent Valuation Approach (CVA), Determinants, Household, Willingness to Pay (WTP), Policy.

Author Biographies

  • Rabia Zafar, Institute of Agricultural and Resource Economics University of Agriculture, Faisalabad, Pakistan

    PhD Economics

     

  • Asghar Ali, Institute of Agricultural and Resource Economics University of Agriculture, Faisalabad, Pakistan

    Associate Professor

  • Muhammad Maleeq-Ul-Islam Zafar, Institute of Business Management Sciences University of Agriculture, Faisalabad, Pakistan

    MBA

Additional Files

Published

2022-06-30

Issue

Vol. 4 No. 2 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Rabia Zafar, Asghar Ali, Muhammad Maleeq-Ul-Islam Zafar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

How to Cite

[1]
“DETERMINING FACTORS OF HOUSEHOLD WILLINGNESS TO PAY FOR DRINKING WATER SERVICES”, Pak. J, Soc. Sci., vol. 4, no. 2, pp. 267–277, Jun. 2022, doi: 10.52567/pjsr.v4i2.474.