IMPLEMENTING CORPORATE SOCIAL RESPONSIBILITY IN PAKISTAN: EVIDENCE FROM THE UNITED KINGDOM AND INDIA’S CSR DIRECTIVES

Abstract

CSR leads to short-term costs that do not drive the business towards the quick economic benefit, but rather it encourages and emphasizes social and environmental change. The objective of this research is to deal with relevant concepts, principles and practices about the effective design and implementation of CSR in Pakistan. This research conducts a comparison of the process of CSR in Pakistan with CSR in India and the U.K. It explores and formulates the process of CSR which can be suitable for the implementation of CSR in Pakistan. Methodology used to conduct this study is doctrinal and qualitative employing exploratory methods. The findings of this paper explore that the 2013 Companies Act offered a history for an Indian version of business sustainability and other excellent possibilities to contribute to a company community connexion that is context-specific and culture-sensitive. The UK firms are making fair attempts to reveal details about their CSR operations. Over the next few years, many of the organizations who are already integrating the CSR reports in their annual results would appreciate that at the end of the year, any socially responsible organization can generate a standout CSR report. Nonetheless, it has been shown that most firms in Pakistan do not comply with these regulations and the responsibility of ensuring that these laws are followed and enforced in their true letter and spirit is assigned to the regulatory organizations responsible for their duties. The analysis of this research provides a theoretical framework that contributes meaningfully in the existing knowledge.

Key Words: Corporate social responsibility, Corporate protected areas, non-governmental organizations, Philanthropic activity, Voluntarism.