PUNJABI RAP MUSIC AND CULTURAL ETHICS: EXPOSURE OF INNUENDO AND IMPLICIT SEXUAL VISUALS IN SONGS

Authors

  • Zurrain Pervez Riphah International University of Islamabad Pakistan
  • Moazzam Naseer Riphah International University, Islamabad Pakistan
  • Musa Khan Riphah International University,  Islamabad Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i1.343

Abstract

The popular images in current music visuals tell viewers stories about what is normal in terms of gender, race, and sexuality. Ethnic measurements of visuals in songs (rapping culture) are important to address for avoiding unnecessary penetration of sexual and erotic images in the content. This research is conducted to discover the visual ethics in Punjabi songs produced in time frame from 2015 to 2018. The content analysis is made of 3 songs of each 3 popular artists, i.e., Bohemia, Honey Singh, and Raftaar. Symbolic interactionism and knowledge gap hypothesis is tested on all 9 songs through content analysis. The results point out that in the current music visuals artists used sexual imagery more frequently and repeatedly in such way that attracted the mind of the listeners and viewers. The visuals are bold and sexually intense without any restrictions which leave bad impact on teenagers and adolescents. The research further identified the detail portion of frequent and familiar sexuality visuals in the music and its effects and impact on young generation.  The limitation of this research is not focusing on detailed analysis of sexual objectification, misogyny, violence and gender stereotypical role produced by such content.  The research suggests the parents, guardians and approach creators ought to think about the appropriateness and ramifications of teenagers' presentation of vulgarity in the media.

Keywords: music, sexuality, innuendo, sexual suggestion, adolescents, behavior

Author Biographies

  • Moazzam Naseer, Riphah International University, Islamabad Pakistan

    Associate Professor

  • Musa Khan, Riphah International University,  Islamabad Pakistan

    Assistant Professor

Additional Files

Published

2022-03-31

Issue

Vol. 4 No. 1 (2022): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2022 Zurrain Pervez, Moazzam Naseer, Musa Khan

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“PUNJABI RAP MUSIC AND CULTURAL ETHICS: EXPOSURE OF INNUENDO AND IMPLICIT SEXUAL VISUALS IN SONGS”, Pak. J, Soc. Sci., vol. 4, no. 1, pp. 44–52, Mar. 2022, doi: 10.52567/pjsr.v4i1.343.