COMMERCIALIZATION COVERT APPROACH AND TOURISM

Abstract

Media has developed a capability to influence the modern world to think/behave in a certain direction, casting a huge impact among new generation as recent studies have shown that the new generation has started neglecting critical and social aspects of life. Children have started to engage themselves in smartphones and games, and have lost their interest in physical activities and communicating skills. In the past, families used to plan their visits to the touristic attractions and museums/monuments along with children being more excited than anyone else, but with the invention of online gaming and other attractions at the ease of accessibility at home, this trend is changing, impacting the collective decisions for use of spare time preferring in-house activities rather plan visits to outdoor attractions. The new generation started throwing tantrums and anger issues which were not evident prior to this technological revolution. Children are bombarded with modern technology which cast negative impact in the minds of the children as the kids of this generation are more regularly in contact with technology and gadgets. The technological advancement in media is changing the lifestyles, thought processes, and somehow isolating us to the inner selves, preventing to enjoying the nature oriented outer world and tourism. Technology generation observe human emotions in a mechanical way at a very young age and hence eventually develop these traits.

Keywords: Materialistc Approch, Values, Children behavior, Media impact, Culture, Tantrum/ Frustration