CONTENT WRITING ON AGRICULTURE AND INDUSTRIALIZATION: ANALYSIS OF FACEBOOK POSTS

Authors

  • Ayesha Akhtar Regional Development Network, Islamabad

DOI:

https://doi.org/10.52567/pjsr.v5i03.1321

Abstract

Industrialization has been incorporated in the domain of agriculture since a very long time, which had revolutionized the process of food production and consumption. The study aimed to present an existing link from the lens of the platform of social media; Facebook, in order to view the various perspectives of people and the organizations. The sample was drawn by using the purposive sampling, which resulted in selection of 207 posts, from the 30 chosen pages. It highlighted the usage of Facebook, where the qualitative findings revealed that such platforms can be used to equip people with knowledge as well as guide them towards the applications of modern technology in agriculture.

keywords: Agriculture, Industrialization, social media, Facebook posts, Content analysis.

 

Author Biography

  • Ayesha Akhtar, Regional Development Network, Islamabad

    Research Fellow

     

     

Additional Files

Published

2023-09-30

Issue

Vol. 5 No. 03 (2023): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2024 Ayesha Akhtar

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“CONTENT WRITING ON AGRICULTURE AND INDUSTRIALIZATION: ANALYSIS OF FACEBOOK POSTS”, Pak. J, Soc. Sci., vol. 5, no. 03, pp. 7–14, Sep. 2023, doi: 10.52567/pjsr.v5i03.1321.