REVISITING THE DYNAMICS OF POLITICAL PERSUASION AND THE PSYCHOLOGY OF EMOTIONAL APPEALS IN PAKISTANI POLITICAL CAMPAIGNS

Authors

  • Zainab Noor Psychology, BZU Multan Pakiatan.
  • Muhammad Imran Pasha Political Science, BZU Multan Pakistan.
  • Muhammad Shakeel Ahmad Siddiqui Department of Political Science, International Relations and Pakistan Studies, Govt. Graduate College of Science, Multan 

DOI:

https://doi.org/10.52567/pjsr.v4i03.1284

Abstract

Politico-psychological studies have revealed, Political campaigns have traditionally used for emotional appeals to engage with people. This study examines the efficacy, influence, and ethics of emotional appeals in Pakistani political campaigns. Through case studies and a literature analysis, this research examines politicians' emotional appeals, their effects on voters, and their ethical implications. The study included primary and secondary sources. The data shows that Pakistani political campaigns get benefit from emotional appeals. These appeals had symbolic, psychological, and collocative effects. These chants are also utilized in Pakistan to boost self-esteem and denigrate others. These outcomes raise concerns about manipulation and exploitation. The article concludes that ethical considerations and fair and balanced use of emotional appeals in political campaigns are crucial.

Keyword: Psychological appeals, Emotions, Political Persuasion, Voter behavior.

Author Biographies

  • Zainab Noor, Psychology, BZU Multan Pakiatan.

    M.Phil

  • Muhammad Imran Pasha, Political Science, BZU Multan Pakistan.

    Lecturer

  • Muhammad Shakeel Ahmad Siddiqui, Department of Political Science, International Relations and Pakistan Studies, Govt. Graduate College of Science, Multan 

    Associate Professor

Additional Files

Published

2022-03-31

Issue

Vol. 4 No. 03 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Zainab Noor, Muhammad Imran Pasha, Muhammad Shakeel Ahmad Siddiqui

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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How to Cite

[1]
“ REVISITING THE DYNAMICS OF POLITICAL PERSUASION AND THE PSYCHOLOGY OF EMOTIONAL APPEALS IN PAKISTANI POLITICAL CAMPAIGNS”, Pak. J, Soc. Sci., vol. 4, no. 03, pp. 1048–1057, Mar. 2022, doi: 10.52567/pjsr.v4i03.1284.